Part 1: Instagram
Instagram marketing strategy has been a hot button topic in the marketing world in the last few years. With hundreds and hundreds of millions of users per day, the potential exposure your brand can get is nothing to shake your fist at. In fact, users are more likely to interact with and like photos on Instagram than on Facebook! (I’m not sure if this is because of the interface difference or the demographic of the users or both) If a typical Charlotte NC Facebook post receives 9000 likes, the same post on Instagram will receive 52,000 likes.
This is a huge marketing opportunity. But, you know me, I really enjoy diving into target market facts and statistics. So let’s get to it:
Demographics of Instagram
Demographic Makeups of Instagram Users:
| 1. Age |
|---|
| 55% of instagram users are 18-29 |
| 28% are 30-49 |
| 11% are 50-64 |
| 4% are 65+ |
| 2. Gender |
| 24% are Men |
| 31% are Women |
| Rest unspecified |
| 3. Race |
| 21% White, Non Hispanic |
| 47% Black, Non Hispanic |
| 38% Hispanic |
| Overall |
| 28% of all Internet Users use Instagram |
(Honestly while doing this research this is the one time that PEW Research Center has confused me, because the Race section adds up to 106%, which I think maybe accounts for mixed race people.)
Either way, this snippet of information gives valuable insight for Charlotte NC Marketers on Instagram. Simply put, don’t try to reach people 50+ on Instagram. This just isn’t their platform. On the other hand, Instagram is valuable for businesses trying to communicate with younger generations. A good example of this would be trendy clothing stores/boutiques, restaurants/coffee shops, young people recreation (vacation trips, vape lounge, paintball, skydiving, escape rooms, workout groups, band/music fan culture, sports fan culture, comic book fan culture etc). If you’re interested in doing more instagram marketing, knowing your personal target market will be your next step. Check out our article on tricks to better identify what your target market is here.