Capturing prospects ever fleeting attention is extremely difficult, especially because businesses are constantly bombarding prospects with advertising messages. However, by providing free and valuable content, you can attain prospect’s attention for a little while. Once you have the content, though, where should you put it?
Where do I Upload my Valuable Content?
Social media is a great place to start putting your content because it can easily be shared from one person to another. Figure out which ones of the Big 6 Social Networks best suits your target market:
- Instagram (Best for Target Audiences under 35)
- Youtube (For video content only)
- Pinterest (best for female target audiences)
Then, create a posting schedule to keep each of these accounts active. I also strongly suggest uploading your content to Google My Business for a better appearance on the SERP (search engine results page).