Facebook is a hodgepodge of many different styles of people. But for your business page, is it so important to keep it processional while not being too stiff! Social media is about spreading a message while still enjoying yourself.
Here Are Some Tips to Keep a Professional Appearance While Online:
- Creating an authentic, (not too sales driven) voice will help people feel more drawn to the messages you post.
- Make your posts interactive by asking questions.
- Nurture relationships by replying to people that comment on your posts. Most interaction with posts happens within the first hour, so keep an eye on your Facebook notifications. Downloading the Facebook app and checking on your business account may be helpful.
Million dollar question: How often should you post to your Facebook account? You may find varying answers to this question, but most agree not to post to Facebook more than once a day. Measure your success by the number of likes you get. Don’t overwhelm people with too much content.
The Nature of your Posts
When on Facebook, it is good to follow the 60/20/20 rule: 60% of your posts are conversational, 20% are industry related, and 20% are promotional. Here are some examples of what I’m talking about:
60% conversational posts can be weekend plans, trending memes/funny family friendly pictures, inspirational quotes, how was your Monday, upcoming holidays, community events, life tips.
20% industry related posts can be fun facts about your particular industry. Don’t directly mention your business’s name or services.
20% promotional posts can be deals, sales, and items that you are selling. These posts should share a link to your business-landing page. If your business has a long URL, I’d highly recommend shortening your shared links with bit.ly. Long links can be intimidating to the layperson, and a short link is more aesthetically pleasing.
Social Media is for casual conversations and photo sharing. It is not made to bombard your followers with ads. The 60/20/20 rule helps us stay within socially acceptable boundaries. Try to follow it in your social media plan.
Source: Step by Step Facebook Guide for Legalshield Associates
Next I will be providing you with some killer tips and topics to help your craft your posts!