Is your business’s target market under the age of 35? Then Instagram influencers may be a great way for you to generate awareness in your industry for local prospects.
What is an Instagram Influencer?
An instagram influencer is a person with a large following (typically over 5,000 followers) paid to subtly introduce your product to their follower base. This should not seem like an outright ad endorsing your product, but rather a gentle shout-out to how great your product or service is. Typically you will give them a free product for the influencer to try out.
The influencer becomes your “affiliate” once they sign a contract with you and you begin paying them for space on their feed and/or commission for each converted lead. Make sure your contract is very specific on how much their payment will be for a defined amount of video/image views or likes. Your contract should also mention a standard of conduct, and breach of that standard allows for termination of contract. This will help protect your business in the long run incase the influencer does or says something inappropriate.
The instagram influencer’s main job should be to “influence” their followers to make the transition from cold prospects to warm prospects. If your target market overlaps with their follower base, this may be a good use of your advertisement dollars.
Many brand affiliates are relatively young and spend a lot of time on social media. They may have a full time job and just post on instagram for fun. If you pay them for some of your follower’s attention, they are making money from doing something they are having fun with, and you get the attention of their user base. It’s a mutually beneficial business relationship.
Some industries that are great to make use of influencers are hospitality business, restaurants, clothing stores, pet-related industries, chiropractors, retail stores, home cleaning services, concierge/ delivery services, hair care specialists, and masseuse.
Some brands that already use influencers are Google, Nike, and Wendy’s.
Ready to find the right instagram affiliate for you? Click here to read more!