It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered.
In turn, social media shares greatly benefit your search engine visibility in the following ways:
- By helping your site get indexed faster by building links
- By harnessing the power of influencers
- By establishing credibility
- By using social network names as keywords to help people find your business By giving people another place to find your location from a mobile device
- By keeping your business listing fresh
- By providing you with additional SEO metrics
Google has never come out and explicitly stated that “more shares = higher rankings,” but in experience and testing, many have found the connection undeniable. The more your content is shared, the more links you get back to your site and the more Google notices, “Hey, this content is useful to readers!” Therefore, higher search results!